5/7/2023 0 Comments Best pinterest imagesPeople use what they discover on Pinterest. Pinterest cofounder Evan Sharp recently said that while users spend time in other popular apps, they invest time in Pinterest. In September, Pinterest reached 250 million monthly active users. ![]() ![]() That’s a big reason why Pinterest considers itself “at its core, a data and AI company,” according to Vanja Josifovski, its Chief Technology Officer. By using AI to analyze mountains of data, Pinterest tailors search results for each of its hundreds of millions of users. By understanding the intention behind a simple search, Pinterest’s deep learning models deliver highly personalized results.Īnd Internet users appreciate personalization-80 percent of them are more likely to make a purchase if the experience is personalized. “Instead, develop technology with a purpose, and one that supports your core mission.”įeatures like surfacing recipe suggestions based on diet or suggesting home decor for a user’s specific taste are available because of deep learning (a subset of AI and machine learning that uses neural networks to mimic the brain to more quickly analyze data and train computer models). ![]() “Don’t develop technology just for the sake of developing technology,” says Narayanan. In order to develop the “everyday, accessible AI,” Pinterest follows a simple but often-ignored rule: Before anything else, define your problem. “There are AI projects focused on things like self-driving cars, but there’s also the everyday, accessible AI that helps people live better lives now.” “We’re constantly experimenting with applications that people can imagine using today,” says Vijay Narayanan, the company’s Head of Discovery and Content. The company invests heavily in artificial intelligence, often in ways that might not be obvious to a casual user. ![]() Take Pinterest, the visual search platform where people discover and save ideas. But the technology is already pervasive, and in places you might not realize. The term “artificial intelligence” conjures up images of both the distant future (humanoid robots, self-driving cars) and the hard work it will take to get there.
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